Business Daily from THE HINDU group of publications
Tuesday, May 27, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Tuesday, May 27, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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Advertising Aerated soft drinks top TV ad volumes for ‘summer cool’ products 
Our Bureau Chennai, May 26 The TV ad volumes of a range of product categories that fall into the ‘summer cool basket’ saw a growth of 27 per cent during January-April 2008 compared with that in January-April 2007. A survey conducted by AdEx India, showed that aerated soft drinks with a 40 per cent share lead the summer cool categories advertised on TV during January-April this year. Along with non-aerated soft drinks (11 per cent), the two categories accounted for half of the summer cool ad pie. They were followed by milk beverages (21 per cent) and air conditioners (8 per cent). Coca Cola India Ltd was the number one advertiser under the summer cool categories. It accounted for 27 per cent share of TV ad volumes during January-April 2008. It was followed by Pepsi Co (22 per cent) and SmithKline Beecham (12 per cent). The ad volumes are based on secondages. More Stories on : Advertising | Beverages
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