The Hindu Business Line : Frito Lay's flavour choice campaign

Lays brand ambassadors, actor Saif Ali Khan and cricketer M.S. Dhoni will be fighting for their choice amongst the two new flavours launched by Frito Lay India. The company has announced Spunky Pimento and Balsamic Blast this summer, supported by a marketing campaign titled `Fight For Your Flavour'. The six-week long campaign will allow consumers to vote for the flavour of their choice; the flavour with the maximum vote will continue in the market. For those who want to know what the stars have picked - Khan's choice is the tomato and paprika combo Spunky Pimento, and Dhoni's parsley and yellow chilly against a balsamic vinegar base, Balsamic Blast. "Consumers today increasingly want to exercise their choices and Fight for the Flavour is a unique promotion as it allows our consumers to do exactly this," said Ms Deepika Warrier, Marketing Director, Frito Lay India. There is also merchandise to be won for early bird voters. - Our Bureau

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