The Hindu Business Line : ‘Taj Mahal’ rose blooms in Australia

Chennai, May 27 Tanflora Infrastructure Park Ltd, the company promoting cut flower exports, has launched Taj Mahal, an exclusive rose variety for export market.

According to an official press release, Taj Mahal was introduced into the Australian market on Monday, the first time that an Indian floriculture company is launching in the international market a cut flower exclusively developed for the company.

Tanflora Infrastructure, an agri export zone for cut flowers, is an equal joint venture between the Tamil Nadu Industrial Development Corporation Ltd and MNA Associates.

The release quoting Mr S. Ramasundaram, Chairman, Tanflora and Chairman and Managing Director, Tidco, said that Tanflora was among the top five rose growers in India with an annual output of about 70 million rose stems. It provides the common infrastructure for over 25 growers spread over 125 acres. Over the next five years, it plans to expand to 300 acres.

The release said Mr Leo Lynch, CEO, Lynch Group, Sydney, the largest wholesaler and retailer of flowers in Australia, was optimistic that Taj Mahal variety of rose would attract a premium price because of its exclusivity.

Rose importers have said that the enquiry for the variety was on the increase.

Tanflora Infrastructure and the Lynch Group have entered into an agreement to strengthen business ties and introduce value added products into the market, the release said.

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