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STRATEGY
Experience’s emerging!
Experience marketing as a marketing discipline is gaining strength as companies look to engage it effectively. More

Xenitis to launch mobile handset at Rs 499
More

SOTC focussing on activity-based tourism
Mumbai, May 28 SOTC, a leading outbound travel company and part of Kuoni Travel Group India, plans to strengthen its presence in activity-based tourism through acquisition of companies having a stronghold in adventure tourism, sports tourism ... More

United India, Honda Motor tie up
More

Raj TV to produce movies, start news channel
Chennai, May 28 Raj Television Network Ltd plans to produce movies and start a 24-hour news channel. It is seeking private equity to fund the same. Sources in the film industry said that Raj has initiated steps to produce three films for ... More

INSIGHT
Chennai’s flourishing kiranas
Transformational strategies have helped the kiranas survive despite the growth of modern retail. More

IPR
Ranbaxy gets mixed verdict on Pfizer’s Lipitor in Australia
New Delhi, May 28 In a partial victory for Ranbaxy Laboratories in its patent litigation against Pfizer, an Australian court has ruled in favour of the Indian company in a case relating to Atorvastatin, the world’s largest selling ... More

ALLIANCES & JOINT VENTURES
EchoStar, AT&T exploring Indian DTH market
New Delhi/Bangalore, May 28 The Direct-to-Home market, which has four operational players and three more readying for foray, is now attracting international companies.The Nasdaq-listed EchoStar, which markets its home satellite system ... More

ADVERTISING
A scam a day will keep clients away
As scam awards blow up in agencies’ faces, the writer ruminates on what they could entail. More

RETAILING
Wadhawan Food Retail mulls integrating brands
Spinach, Sabka Bazaar & Home Store to have common supply chain More

BRANDS
Bricks and bats ask harish bijoor
Of cricketainment, marketing as wasteful spending and Brand Bangalore More

NEW PRODUCTS & SERVICES
ICICI Bank to offer investment services for high networth clients
Mumbai, May 28 ICICI Bank will now offer global investment options to high networth clients who have an investible surplus of over $1 million. The bank will now offer a dedicated service to its Indian and overseas private banking ... More

Price war seen as Jet begins Chennai-Singapore night flight
Chennai, May 28 Jet Airways has changed the schedule of its Chennai-Singapore flight from 11 am to 1.15 am. This is good news for passengers, not only because it brings in one more flight at a more convenient time, but also because there is a ... More

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