Business Daily from THE HINDU group of publications Saturday, May 31, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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New Products & Services States - Kerala Master Motors launches new concept in car washing in Kerala The company would provide a total solutions for a car in one stop, including car décor, accessories, sales and fitting, lubricant services, car entertainment systems, alloy wheels, paintpro (acrylic paint protective sealant coat) rusto coatings, pre-owned cars, etc. Our Bureau Kochi, May 30 The Kochi-based Master Motors has introduced a new concept in car washing in Kerala by using Italian technology for speedy washing of cars. Mr Gilbert Kernoly, Chief Executive Officer of the company, said that it had set up a centre, at N.H. By Pass near Hotel Le Meridien at an investment of Rs 18 crore, that will complete the process of washing of a car in eight minutes. The facility, mostly seen in foreign countries, has been introduced for the first time in the State, he said and added that the objective is to provide value for the customer’s time. Besides, the company would provide a total solutions for a car in one stop, including car décor, accessories, sales and fitting, lubricant services, car entertainment systems, alloy wheels, paintpro (acrylic paint protective sealant coat) rusto coatings, pre-owned cars etc. The company is also planning to expand the facility to other parts of the State such as Thiruvananthapuram, Kottayam and Kozhikode. In Kochi, it is setting up a similar facility at Kakkanad, one of the emerging business centres. The facility, which will provide round-the-clock service, can undertake about 150-200 cars in 10 hours. The charges of washing a car will be Rs 30 extra from a normal wash in a service centre, he said. Apart from this, the company is also setting up a kid zone, a women’s hub — which will provide tips to improve a recipe, children’s health and education, buzzword in fashion etc. More Stories on : New Products & Services | Cars | Kerala
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