Business Daily from THE HINDU group of publications
Friday, Jun 06, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Friday, Jun 06, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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Advertising Info-Tech - Telecommunications Samsung Telecommunications plans new ad New Delhi, June 5 Samsung Telecommunications India (STI) will be unveiling its first new television ad campaign featuring its brand ambassador and Bollywood actor Mr Aamir Khan, for Samsung Mobile Phones in India. The new ad campaign reinforces the brand positioning of Samsung Mobiles, which is reflected in its new, spunky tagline -`Next is what?' In line with its positioning, Samsung's new commercialhighlights the 3D Surround sound feature of the phone. The ad is conceptualised by Cheil Communications. To bring the experience alive and to demonstrate 3D surround sound, Samsung Mobile has set up experience zone in shopping malls and other traffic points for consumers. - Our BureauMore Stories on : Advertising | Telecommunications
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