The Hindu Business Line : India growth staggering, more investments likely: Dell

Austin, June 5 India and China appear to have provided a joint fulcrum to launch the sharpest ever growth in business for the US computer player Dell.

Against the background of just 3 per cent growth in unit shipments across notebooks, PCs and servers on its home turf during the first quarter of this year, the company experienced a 68 perc ent growth in India and 43 per cent in China during the same period.

Characterising the India success story as ’quite staggering’, Dell’s Founder-Chairman and Chief Executive, Mr Michael Dell, hinted that this was reason enough to increase investments in this country, ‘commensurate with our growth... by at least 100 per cent’.

He added that Dell in India was growing six times faster than the market leader in this sector.

In other ways too, the so called BRIC countries- Brazil, Russia, India, China -seem to have become the secret weapon, for Dell , providing (according to IDC) 83 per cent growth in the burgeoning notebook computer arena.

Already a world leader insome enterprise computer areas, Dell seems to be cannily targeting the consumer and small business sector with region -specific offerings aimed at what management guru Mr C.K. Prahalad famously called the ’bottom of the pyramid’.

Entry level laptop

Only weeks ago Dell launched an affordable entry level laptop for China, designed and manufactured in Shanghai - the Dell 500 - for the equivalent of Rs 24,000 and is currently soft-launching it in India.

“We willcontinue to develop products and manufacture them for the local market in emerging markets”, Mr Dell said, a pointer to enlarged business opportunities for the year-old manufacturing plant in Sriperambudur.

He also indicated that the recently opened development centre in Bangalore was already putting together many software solutions to fuel its global enterprise offerings.

Green PC

During a 2-day briefing for Asia-Pacific media at its US headquarters here, just outside the Texas state capital, Austin, Dell executives unveiled designs and advanced prototypes for a very small footprint eco-friendly and power efficient ’green’ PC, with its housing made out of bamboo as well as the company’s first foray into the ultra mobile PC space, where the screen is typically just15 cms across.

Design Centre Director, Mr Ken Musgraveshowed ‘work in progress’ experimenting with a variety of metal finishes and artistic cover designs for upcoming business laptop offerings ....recognition that today even hard nosed executives demand ‘cool’ computing tools.

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