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Madurai, June 9

Westside, a leading chain of lifestyle retail format of Tata group’s Trent Ltd, is planning to establish its presence in the city through the franchisee route. “We are trying to be part of the economic boom that is spreading to Tier-II and Tier-III towns through franchisee model while seeking to expand rapidly in the metros and Tier-I towns. While analysing our customer base in our 30 stores across 19 cities in the country, it was found that many were from Tier -II and Tier-III towns and were frequent buyers,” said Ms Neeti Chopra, Head- Marketing, Trent Ltd, addressing a press meet here on Monday. During the set up period, Westside will help the franchisees in the recruitment, marketing and promotional support to boost sales, replenishment of stocks, IT and merchandise support and project assistance besides investing in training the franchisee and the store workforce to adhere to the brand philosophy and standards, she added.

— Our Correspondent

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