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Marketing - Outlook
MTS India to tap solar heater segment

Our Bureau

Bangalore, June 9 The Indian subsidiary of Italian water heater major Merloni TermoSanitari (MTS) hopes to tap the fast growing solar heater market to complement its leadership position in the electrical water heater business. The company manufactures solar collectors or solar panel.

MTS India Ltd (MTSIL), which markets its electrical water heater under the popular brand name Racold, hopes to emerge a complete provider of solutions in the water heater segment.

Addressing a press conference here on Monday, to announce the launch of two new technology products under its Racold brand, Mr A.K. Rathi, Managing Director, said MTSIL, with a 25 per cent market share, was the leader in the electrical water heaters segment.

More Stories on : Outlook | Home Appliances

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