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Pranesh Misra leaves Lowe Worldwide to start new venture

Our Bureau

Mumbai, June 9 Lowe Worldwide has announced the resignation of Mr Pranesh Misra, Global Director – Marketing Accountability, who departs after a multi-facetted career spanning nearly three decades with the group.

Prior to his appointment as Global Director, Mr Pranesh has held several top management positions at Lowe Lintas: President & COO of the Indian operation, International Client Director on Unilever for Lowe Asia Pacific and General Manager of Pathfinders, Lintas India’s market research agency.

Mr Pranesh plans to launch a KPO venture in the marketing data analytics and insight mining area, servicing Fortune 500 clients in the developed countries.

He plans to launch an insight consulting organisation named Brandscapes Worldwide Consultancy, which would have front-end offices in the US, the UK, Singapore and Japan and backroom operations in Mumbai and Bangalore.

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