Business Daily from THE HINDU group of publications Wednesday, Jun 11, 2008 ePaper | Mobile/PDA Version | Audio |
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Info-Tech
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Telecommunications Marketing - Strategy
Our Bureau New Delhi, June 10 Bharti Airtel has entered into an agreement with Apple to launch third generation (3G) iPhone to customers in India later this year. The iPhone 3G combines all the features of Apple’s first generation iPhone enabling faster Internet speeds, built-in GPS for expanded location based mobile services, and runs the hundreds of third party applications already built with the recently released iPhone SDK. Pricing detailsDetails related to pricing and availability of the device will be announced later. Apple had earlier announced a partnership with Vodafone to launch the first generation iPhone in India by September this year. “We are delighted with the opportunity to bring the innovative iPhone 3G to India,” said Mr Manoj Kohli, President and CEO, Bharti Airtel. “As India’s leading telecom operator, Bharti Airtel has always stood for innovation and customer delight. With our reach across the country and iphone’s revolutionary features, we have a valuable proposition for our customers in India.” “We are thrilled to be working with Bharti Airtel, India’s leading integrated telecom company, to bring iPhone 3G to millions of mobile customers in India,” said Mr Tim Cook, Apple’s COO. “We can’t wait to get this revolutionary product in the hands of even more people around the world.” However consumers will have to wait for Airtel to launch 3G enabled mobile services to take full benefit of the iPhone 3G’s features. Soon customers will be able to purchase iPhone 3G at Airtel Relationship Centers. Airtel Customers who wish to receive more information on iPhone can send an SMS with keyword ’iPhone’ to 54321 ( tollfree). While the price of the device is yet to be announced, iPhone is available in the international market starting at $199 for an 8 GB model and $299 for 16 GB. More Stories on : Telecommunications | Strategy | Bharti Tele-Ventures Ltd
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