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South Indian Bank, DSP Merrill join hands

Our Bureau

New Delhi, June 12 DSP Merrill Lynch Fund Managers and South Indian Bank on Thursday have announced a strategic partnership for distribution of products.

South Indian Bank will now distribute DSP Merrill Lynch Mutual Fund schemes through its select branches spread across the country.

This initiative is in line with the strategy adopted by DSP Merrill Lynch Fund to expand its retail investor base.

“Mutual funds, as an investment avenue, are becoming increasingly popular with the retail investor.

"Offering advice on mutual fund investments is an extension of the value-added services that are offered by banks.

"We see South Indian Bank as an important partner for providing asset management products to Indian investors and are very happy to embark on this long-standing relationship,” Mr Pankaj Sharma, Head-Products and Business Development, DSP Merrill Lynch Fund Managers, said.

Strong presence

“DSP Merrill Lynch’s new alliance with SIB brings together two well-known brand names that spell continuity and value addition to the customers.

"The strong presence of SIB in South India will make distribution of mutual fund more effective in the South.

"The technological advancement of SIB will be a boon to its retail and corporate customers for direct investment in mutual fund through net banking,” said Mr Cheryan Varkey, Chief General Manager, South Indian Bank.

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