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Innovative marketing: Mr Anil Valluri (left), Corporate Director and Head Services Practice, Sun India, with actors Boman Irani, and Harman Baweja, and Mr Unnikrishnan, Director - Marketing and Alliances, Sun Microsystems, during the promotional event of the movie Love Story 2050 in Bangalore on Friday.

Our Bureau

Bangalore, June 13 Sun Microsystems has announced that it is the technology partner for the sci-fi Hindi movie Love Story – 2050.

Sun has provided the technical platform to create special effects for this movie directed by Mr Harry Baweja, starring his son Harman Baweja, along with actors Priyanka Chopra and Boman Irani.

The post-production and visual effects have been done at studios such as WETA (behind movies like Lord of the Rings and King Kong), John Cox, Rising Sun Pictures (Harry Potter and Superman Returns) and Prime Focus India.

The Sun brand also appears in Love Story through some in-film placements. The movie releases on July 4.

Mr K.P. Unnikrishnan, Director – Marketing, Alliances and Teleweb Sales, said, “Technology forms the foundation of sci-fi films. Hence, the need to get the technology right is of utmost importance for the creators of special effects and animation for these films.

“Today, technological advancements are allowing filmmakers not just in Hollywood but also back home to experiment by opening up and enabling a world of possibilities for story-telling in cinema.”

Sun has worked with Hollywood on animation movies such as Barnyard and Big Buck Bunny. Love Story – 2050 is Sun’s first association with an Indian movie.

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