Business Daily from THE HINDU group of publications
Tuesday, Jun 17, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Tuesday, Jun 17, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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Advertising Jivox ties up $10.7-m funding Our Bureau New Delhi, June 16 Jivox, an online video advertising platform for local businesses, today announced closing of $10.7 million ‘Series A’ round of financing led by Opus Capital, an early-stage venture capital firm. “New investor Helion Venture Partners, an India-focused venture fund, also participated in the round, along with Jivox’s existing investors. The funds will be used to continue development of the Jivox online video advertising platform, as well as to expand the company’s sales and marketing efforts,” a company release said here. Jivox is headquartered in San Mateo, California with offices in Bangalore and Delhi. The Jivox online video ad platform enables smaller and local businesses to harness online video advertising by reducing the costs and complexities involved. Since its launch in March last, Jivox has seen adoption of the self-service online video ad platform by advertisers in industries such as financial and real estate services, travel sites and transport companies. “Jivox has also gained traction with publishers, who are eager to monetise the content on their sites and tap into a large pool of smaller advertisers that would otherwise be confined to banner or search ads. The Jivox Video Network now reaches more than 40 million viewers,” it said. More Stories on : Advertising | Venture Capital
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