Business Daily from THE HINDU group of publications
Tuesday, Jun 17, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Tuesday, Jun 17, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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New Products & Services Polo Xtra Strong launched Chennai, June 16 Nestle India has launched Polo Xtra Strong, an innovation on its existing brand, Polo. According to a company statement, Polo had built strong brand equity with its consumers through its unique proposition - "The mint with the hole". India is now amongst the top markets for Polo worldwide. The launch of Polo Xtra Strong would further strengthen this core brand. According to the statement, consumer insights had shown that as the mints market continues to grow, many new consumers were looking for longer lasting freshness. Polo Xtra Strong, with added menthol crystals, would provide consumers with longer lasting freshness that they seek. The launch will be supported by the new TV commercial for Polo Xtra Strong which breaks from third week of June.- Our Bureau
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