The Hindu Business Line : Amul turnover up 23%

Anand, June 17 The Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), which owns and markets the Amul brand of milk products, registered a growth of 22.9 per cent to reach a record turnover of Rs 5,255.41crore in 2007-08, an increase of Rs 1,000 crore over the previous year.

Announcing this at the 34th Annual General Meeting held here on Tuesday, Mr Parthibhai Bhatol, GCMMF Chairman, said this was an impressive growth when viewed from the perspective of 13.4 per cent growth in 2006-07 Milk procurement by GCMMF’s 13 district milk union members in the year under review averaged 75.90 lakh kg a day, a growth of 12.9 per cent over last year’s 67.25 lakh kg a day.

It processed almost one crore litres of milk a day during the peak procurement period.

In the last fiscal , Amul milk in pouches has been the largest contributor to the turnover with sales up by 48 per cent in value terms . Despite intense competition in the butter category, the Federation registered a double-digit growth in value. To make Amul butter more affordable, low-unit value packs were introduced and a reduced-salt variety too was launched, Mr Bhatol pointed out.

GCMMF’s continuous product innovation was accorded global recognition when it received the prestigious International Dairy Federation Marketing Award 2007 for the launch of Amul pro-biotic ice-cream. Despite rapid population growth, the per capita availability in India has increased to 245 gm a day, which is very close to WHO standards, he added.

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