The Hindu Business Line : MRPL to launch branded fuel at its outlets

Mangalore, June 18 Mangalore Refinery and Petrochemicals Ltd will be launching the branded petrol and diesel in the OVaL retail outlet of Oil and Natural Gas Corporation and HiQ retail outlets of MRPL in the next seven to 10 days.

Addressing presspersons here on Wednesday, Mr R. Rajamani, Managing Director of MRPL, said that the branded petrol and diesel products will be named as ‘HiQ Value’ and ‘Oval-XL’.

The ‘HiQ Value’ and ‘Oval-XL’ petrol will have lower sulphur, benzene and aromatic contents, resulting in lower emissions. This will lead to better engine performance due to less cylinder deposit and higher lubricity and lower maintenance costs. The ‘HiQ Value’ and ‘Oval-XL’ diesel will have higher cetane index, resulting in quick start.

These products are already tested in the vehicles of employees. These products will be launched in a week to 10 days, and they will be competitively priced, he said.

RETAIL PLANS

The company, which has launched a retail outlet at Maddur on Bangalore-Mysore highways, will launch the outlets at Mangalore and Hubli in the next two months. Though the company has licences to open 500 outlets, it is going slow on this front in the present oil market conditions.

ONGC has its retail outlet at Kuthethur in Mangalore.

BIODIESEL ADDITIVE

He said that considering the rising crude prices and the dire need to reduce the use of fossil fuels, MRPL has been conducting the research for the past 15 months in the production of bio-diesel additives, and has achieved a significant success. The company is planning to launch bio-diesel additive in the next six to eight months. The product with bio-diesel additive will have a separate brand name. Experiments were conducted with edible oils, waste cooking oils and fish oil.

ATF MARKETING

The joint venture company with Shell – Shell-MRPL Aviation Fuels and Services Pvt Ltd – has signed a two-year contract with Jet Airways to supply ATF to Jet’s aircraft in Bangalore and Hyderabad airports. Under this, around 7,000 kilolitres of ATF will be supplied a month.

Talks are on with the other airlines for the supply of ATF. He hoped that the company will be able to supply to two more airlines in the next three months.

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