Business Daily from THE HINDU group of publications Friday, Jun 20, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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Market Shares Info-Tech - Telecommunications Nokia stays at top with 52% in handsets Our Bureau New Delhi, June 19 Phenomenal growth in cellular subscriber base in the country is proving to be a windfall for handset manufacturers. According to IDC’s Asia/Pacific Quarterly Mobile Phone Tracker, Q1 2008, June 2008 release, close to 85 million mobile phones were shipped in India between April 2007 and March 2008, compared to just under 66 million units shipped over the corresponding period a year ago. This is a record and amounts to a year-on-year growth of around 29 per cent in terms of units. The number of mobile subscribers grew by 67 million during the period. Shipments in January, February, March 2008 stood at more than 22 million handsets, which amounts to around 10,000 mobile phones being shipped every hour during the quarter. In the same quarter a year ago, just under 18 million mobile phones were shipped. Overall, Nokia retained the top spot with a market share of 52.8 per cent, followed by LG at 10.2 per cent and Samsung at 8.3 per cent in terms of units shipped during the quarter ended March 31, 2008. Mr Kapil Dev Singh, Country Manager, IDC India said, “This growth comes on the back of a burgeoning mobile services market and lower entry barriers across various customer categories, as average selling values of handsets continue to fall in the wake of a highly competitive landscape populated by close to 25 vendors.” IDC highlighted that there has been an uptake in 3G mobile handsets sales. EDGE and WCDMA-enabled mobile phones contributed 15.4 per cent and 3.1 per cent of the total mobile phone shipments in 2007-08 compared to 7.4 per cent and 1.2 per cent, respectively, in 2006-07.
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