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Videocon appoints Publicis

Our Bureau

Mumbai, June 20 The Videocon group has appointed Publicis Ambience as the communication agency for its upcoming DTH venture. Publicis won this account in a multi-agency pitch. The size of the account is estimated is Rs 80 crore.

The Videocon Group would launch its DTH offering Videocon D2H+ under its media arm Bharat Business Channel.

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