The Hindu Business Line : Suguna in talks with Wal-Mart to supply branded eggs

Hyderabad, June 24 The Coimbatore-based Suguna group is in talks with the US retail major Wal-Mart to supply branded, value-added eggs. The poultry enterprise has already entered into tie-ups with Indian organised retailers for sale of these eggs in the last one year.

These branded eggs are rich in Vitamin E and Omega-3 fatty acids, which help check heart problems. The company has a line up of four branded eggs – Suguna Heart, Active, Pro and Shakti.

Addressing a press conference here on Tuesday, Dr K Ravindran, General Manager (Layer Marketing – Corporate), said the company sold one million branded eggs a month, contributing about 2 per cent to company’s revenues.

Mumbai next

The branded eggs had already been launched in Chennai, Coimbatore and Bangalore markets. Launching the products in Andhra Pradesh, he said the company would next go to Mumbai, New Delhi and Kolkata this year. “In phases, we will cover tier-I and tier-II cities,” he said.

The company, which registered a turnover of Rs 2,018 crore in 2007-08, has presence in 11 States. It entered into exclusive agreements with the poultry farmers across the country, offering them “risk-free” business.

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