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Mumbai, June 25

The Interpublic Group has won the Jet Airways/ JetLite global advertising contract following a pitch that took place in Mumbai. IPG will establish a new Indian entity called Altitude, which will operate as McCann Worldgroup's special arm. The network will also be in charge of the brand's international marketing needs. Mr Sudheer Raghavan, Chief Commercial officer, Jet Airways, said, "Our communication needs have changed rapidly following our international expansion and hence we had to review our current communication process. We were satisfied with the work done by M& C Saatchi and as they have an understanding of our business we will retain them to handle special projects." - Our Bureau

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