Business Daily from THE HINDU group of publications Friday, Jul 04, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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New Products & Services Nestle’s new enriched milk New Delhi, July 3 Nestle has introduced a new Omega 3 enriched milk product that will help manage cholesterol. Nesvita Pro-Heart milk, with the fatty acid Omega 3, was launched by actress Karishma Kapoor in the Capital on Thursday. The milk, claims Nestle, is also 98 per cent fat-free. Omega 3, which is derived from rapeseed oil and corn oil, is a type of fatty acid that is required for normal growth, development and reduces the incidence and gravity of cardio-vascular diseases and is thus beneficial to the heart, said Nestle. The acid is not produced by the body but normally assimilated through the diet. “Our research revealed that as consumers become more health conscious they look for healthier foods to help manage cholesterol in their everyday diets. Based on this insight, Nestle India used its knowledge of scientific nutrition to develop milk with Omega 3,” said Mr Mayank Trivedi, GM (Dairy), in a statement. — Our Bureau Nestle India increasing focus on dairy biz More Stories on : New Products & Services | Food & Dairy Products
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