The Hindu Business Line : PeopleHealth launches health card

At present, the card comes free to PeopleHealth’s base of employees from 25 companies; they can use it in 100 centres including hospitals nursing homes, eye care and dental centres, diagnostic labs, doctors and pharmacies at present. The card, with a 10-year validity, is the first of its kind in the country for health-related spending and comes with a reward of 5 per cent on each use, but for the same purpose, said PeopleHealth co-founder and CEO Mr G. Krishnamurthy.

PeopleHealth is extending its card along with four preventive health packages to individual members at costs ranging from Rs 544 to 3,399 for the package.

“We also plan to add health insurance to it,” said Mr Vipin Prasad, Co-founder and COO.

The venture promoted by four entrepreneurs in 2004 has evolved from a corporate healthcare manager to a transaction gateway, he told a news conference. In the past one year, it has grown six-fold — from 15,000 to one lakh customers.

“Acquiring one lakh customers is proof of the fact that the face of healthcare in urban India is fast changing. After Bangalore, it will expand to Chennai, Hyderabad, Delhi, Mumbai and Pune in the next 18 months.”

“The card will help individuals to track healthcare expenditure and assist policy makers and the government from plugging tax leakage to focussed health management efforts. It will also ensure honesty and integrity among corporate citizens,” he said.

According to them, the small preventive care services segment in Bangalore alone was worth Rs 50-60 crore and PeopleHealth would aim at 20 per cent of the market to start with.

The company was growing into a single source healthcare system integrator for the public, corporate sector, hospitals, TPAs (third party agents), insurers, NGOs, auditors, policy makers and government agencies.

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