The Hindu Business Line : Captain TMT ropes in Sourav

Visakhapatnam, July 7 Captain TMT — the steel division of the West Bengal-based BMA group producing wire rods and bars — is on an aggressive promotional campaign with cricketer Sourav Ganguly as its brand ambassador, according to Mr Avinash Agarwalla, Director, BMA group.

At a press meet here on Monday, Mr Agarwalla said that the company had its manufacturing units at Kayaneswari with an installed capacity of over 2.5 lakh MTPA and at Purulia with a capacity of over 50,000 MTPA in West Bengal. “We want to double the capacity by 3 lakh tonnes but we have not yet decided on the location of the new plant. We need 150-200 acres for the unit. We are planning to invest Rs 300 crore on it,” he said.

He said the details would have to worked out and in a few months’ time financial closure would be achieved for the new plant. “Captain TMT has a strong presence in Jharkhand, Gujarat, Haryana, New Delhi, Rajasthan, Punjab and Andhra Pradesh. We have ambitious plans to extend our reach to Bihar, Uttar Pradesh, Maharashtra, Karnataka and Kerala in a few months’ time. We are appointing dealers. Sourav Ganguly will promote our products,” he said.

In Andhra Pradesh, he said the company had opened a stockyard a few months ago and Vizag would be the nodal point for reaching out to different parts of the State.

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