The Hindu Business Line : Thursday, July 10, 2008

MARKETING

STRATEGY: For a slice of the dish
Direct-to-home satellite TV players old and new are going all out to win the race for supremacy in the emerging market for DTH services.. Over the next few months the number of direct-to-home (DTH) satellite television players will double. And ...

INSIGHT: Maintain a power distance
In a pyramidal power structure where one is either the master or not, it comes naturally to Indians to look down on entities which aim to please.. Last week, the first part of this column posited that the consumer should not be ...

RETAILING: Consumers seek out value retailers …
Mumbai, July 9 As inflation raises its ugly head, for value-based discount retailers it does paint a pretty picture. The country’s largest value retailer, Big Bazaar, is already witnessing a surge in sales by 24 per cent, led by the ...

STRATEGY: MMTC keeps to plan of marketing Chinese commercial vehicle tyres
Kolkata, July 9 Notwithstanding the negative impact of a depreciating rupee, MMTC sticks to its plan of marketing Chinese commercial vehicle tyres — primarily radial tyres — in India. ...

STRATEGY: Nalli Next targets upscale market
The Rs 400-crore Nalli Group, synonymous with silk sari, has launched Nalli Next, its new retail initiative for the upscale market, offering apparels and soft furnishings. It is also foraying into the domestic home furnishing segment with its ...

PROMOTIONS & OFFERS: Tata Indicom’s Platinum plan
Tata Teleservices today announced the launch of Platinum 350 plan for post-paid customers. The offer is valid for both new and existing customers. The plan, with a monthly rental of Rs 350, offers Rs 350 worth of free talk time for making calls ...

STRATEGY: … even as FMCG firms plan one more round of hikes
Chennai, July 9 It was inevitable. Consumer goods firms, which had a round of price hikes for their brands just a couple of months ago, are set to hike prices all around, if they haven’t already. ...

DIRECT MARKETING: Oriflame to introduce 349 new products
New Delhi, July 9 Oriflame India, a wholly owned subsidiary of Swedish direct selling major Oriflame, will introduce 349 new products in India this year to keep pace with demand from the personal and skin care ...

NEW PRODUCTS & SERVICES: New graphics tools from AMD
Mumbai, July 9 Graphics professionals in the digital cinema and gaming arena will soon be able to harness the same number -crunching power available in mainstream computing. ...

PROMOTIONS & OFFERS: Tourism Malaysia’s weekend packages for software cos
Bangalore, July 9 Tourism Malaysia plans to tap Indian software companies like Wipro to sell its weekend tourism packages. The Malaysian Tourism Promotion Board Director, Mr Manoharan, told newspersons on Wednesday that it was in talks with ...

NEW PRODUCTS & SERVICES: India Cements launches mobile testing lab
Tiruchi, July 9 India Cements Ltd has launched a mobile concrete testing lab under the banner of Sankar Cement/Coromandal Cement Customer Services here. ...

EVENTS: The Hindu Lifestyle show
The third edition of The Hindu Metroplus Lifestyle show opens in the city today. Held between July 10 and 14 at Tamukkam grounds, the show goes beyond the mundane and represents a trendy and fashionable experience, according to Mr V. Kalidoss, ...