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The ATI Radeon HD 4850 graphics card

Anand Parthasarathy

Mumbai, July 9 Graphics professionals in the digital cinema and gaming arena will soon be able to harness the same number -crunching power available in mainstream computing.

The US-based chipmaker AMDhas launched two graphics cards under its ATI Radeon label, fuelled by dedicated teraflop graphics processors - dramatically reducing the time to perform such tasks as rendering and special effects.

The new graphics tools, the Radeon HD 4850 and HD4870, will be available in India priced appoximately Rs 12,000 and Rs 16000,even as third party vendors bring out their own graphics cards basedon the AMD technology, explained AMD’s Senior Manager, Communications,Mr Chris Hook at the national launch of the products.

While both graphic boards attain tera flop (one trillionoperations a second) speeds, the pricier 4870 uses GDDR5 ( Graphics Double Data Rate version 5) , the new high- bandwidth memory and has almost one billion transistors on the chip, he added.

Some key software running the applications on the card(including routines which make it the first graphics hardware towork with DirectX 10.1 -- the latest iteration of Microsoft’s programming interface for graphical applications)were created at AMD’s Hyderabad development centre, said US-based Chief Technology Officer ( Graphics Processing Group), Mr Raja Koduri.

India’s gaming ‘whiz kid’, IndiaGames CEO,Mr Vishal Gondal, characterised the new tools as ahuge boon for Bollywood and a catalyst for cinema-gaming synergies

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