The Hindu Business Line : Kidswear brand Catmoss eyes film merchandise biz

New Delhi, July 11 Delhi-based kidswear brand Catmoss is expanding its retail footprint across the country. Besides adding 225 new stores by the end of this fiscal, the company is also looking to enter the film merchandise business.

“With organised retail gaining momentum, the branded kidswear segment is also growing. Currently, we have 100 stores and will be adding 225 new stores across India with an investment of Rs 70 crore,” Mr Ashwani Chawla, Director, Catmoss Retail, told Business Line. The Rs 75-crore company said it hopes to achieve a turnover of Rs 125 crore by the end of 2008-09. Apart from retail expansion, Catmoss has also partnered with Yashraj Films for film merchandising. “We are the official licensee for the apparel and merchandise for Bollywood’s first animated film Roadside Romeo. We believe this will give us significant exposure into the venture,” he added.

The kids apparel market in India is worth about Rs 27,000 crore of which only about Rs 500 crore goes to the organised sector, growing at an average of 20 per cent against the 30-35 per cent for the overall industry. The company said its production capacity is over 6,000 pieces a day. The accessories are, however, sourced from countries like China, Thailand and Taiwan. Catmoss will open its exclusive outlets in Australia and West Asia where ethnic Indian garments are a rage.

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