The Hindu Business Line : BAG targets rural biz

Kolkata, July 11 Bajaj Allianz General - a 74:26 joint venture between Bajaj Auto Ltd and Allianz AG, Germany — is looking to boost rural business, according to Mr E.C.J. Augustin, head of sales and strategic initiatives.

“We are looking to raise rural contribution to total business to 27 per cent this year, up from 24 last year,” he said.

There are also plans to launch a new micro-insurance policy by November, which would cater mainly to the rural market, he said here on Friday.

The company has set targets for achieving 15,000 crore premium income, up from Rs 11,000 crore last year.

Bajaj Allianz on Friday launched a new health insurance plan, ‘Family Care First’.

The new policy will provide health insurance cover to the entire family and will also include parents-in-law at an additional premium payment.

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