Business Daily from THE HINDU group of publications
Sunday, Jul 20, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Sunday, Jul 20, 2008 ePaper | Mobile/PDA Version | Audio |
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Corporate
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Announcements Marketing - New Products & Services Fiat 500 now in India 
Lifestyle model: Bollywood actor Lara Dutta and Mr Rajeev Kapoor, CEO, Fiat India Automobiles Pvt Ltd, with the new Fiat 500 car during its launch in Mumbai. Our Bureau Mumbai, July 19 Fiat 500, the two-door lifestyle car from the Italian automobile manufacturer, was launched in Mumbai on Friday. The car enters India a little over a year after it was introduced in the European market. The car priced at Rs 14.82 lakh (ex-showroom Delhi) will be available in two versions — Lounge and Sport — at select dealerships in Mumbai, Delhi, Bangalore, Hyderabad, Pune and Chandigarh-Mohali. “This is a lifestyle product. We expect to sell a few hundred cars in the next 12 months,” said Mr Rajeev Kapoor, CEO, Fiat India. The car will be powered by the 1.3-multijet engine capable of generating 75bhp of power. It will be available through the imported CBU (completely built unit) route and the company will facilitate the import. Fiat has also made provision for customising the car. The launch of the 500 is a precursor to the launch of other Fiat models such as Bravo, Linea and the Grande Punto in the Indian market, company officials said. The car will be available in 11 colours. Since its launch more than a year ago, the Fiat 500 is doing well, defying the company’s own estimation, said Mr Marco Napodano, Head, Commercial Fiat India. It has so far received 2.22 lakh orders worldwide and the company has sold about 1.15 lakh units so far, he said. More Stories on : Announcements | New Products & Services | Cars
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