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Our Bureau

Mumbai, July 21

Eros Multimedia has entered into an exclusive two-year output deal with digital entertainment media company Hungama Mobile, for the development, distribution and marketing of Eros’s music content for download on mobile phones.

Hungama Mobile will repurpose Eros content into desktop wallpapers, ringtones, games, song videos and other content that has appeal on the mobile format and monetise this content by distributing it to handset manufacturers such as Nokia and Motorola and mobile service providers such as Vodafone, Idea, BSNL, Airtel, Reliance, du, SingTel, Verizon, Rogers, T-Mobile and MTN.

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Eros, Hungama Mobile in output deal

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