Business Daily from THE HINDU group of publications Wednesday, Jul 23, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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Retailing Burger mania at PitStop Chennai, July 22 A.B. Resorts and Restaurants Pvt Ltd, part of the Chennai-based Parveen Travels, is all set to expand its PitStop brand of restaurant with two more outlets on the Chennai-Bangalore highway and in the city. It currently has one at Panaiyur, on East Coast Road. As a promotional offer, PitStop today launched a new campaign called Burger Mania. The 10-day campaign will offer different sizes of burgers — burgers with diameter of 2.5 inches to seven inches. According to Mr Roneo Chithran, Vice-President of the company, there is a contest for the weekend. If anyone or any couple eat one full seven inches burger (which weighs 1 kg) fully in three minutes, the person or the couple will be awarded a free holiday package. – Our Bureau More Stories on : Retailing | Hotels
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