The Hindu Business Line : Aviva, McDonald’s tie up

Aviva Life Insurance has announced a tie up with McDonald’s, a leading fast food chain in India, to promote its new marketing initiative ‘Tension Chhodo Cricket Khelo’ (TCCK). TCCK is a mass activation campaign that will culminate in the month of September with the 15 lucky dad-kid duos playing cricket with Sachin and his son in Mumbai. A press release from the company said that participants could simply fill in a contest form available free of cost with a Happy Meal at most McDonald’s outlets. In addition to the big prize, 250 customers are also eligible for beach cricket kits every week.

— Our Bureau

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