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New Delhi, July 28 The Government will support the luxury and fashion goods industry to share and integrate the skills of Indian artisans and craftsmen with international expertise to make India a global hub for manufacturing luxury goods.

“Education and employment will spawn such an initiative and I can envision fashion institutes from the West bringing their best practices to India. Business schools such as ESSEC of France have already initiated programmes with IIM Ahmedabad as FICCI did with SDA Bocconi of Italy and the National Institute of Design,” Dr Ashwani Kumar, Minister of State for Commerce and Industry, said at the FICCI Lifestyle Forum here.

The Minister said skill integration with French ateliers and craftsmen to bring international expertise would help develop synergies with brands as well as generate employment.

He said culture, craft, design and creativity, textiles and gems have been the country’s traditional heritage. It is recognised that India has pockets of lifestyle skills such as Jadau jewellery from Jaipur, the Kutch craft from Gujarat and diamond cutting from Surat.

The Government will encourage these crafts to get corporatised and organised to spawn an indigenous lifestyle industry, he said.

Mr Ness Wadia, Chairman, FICCI Lifestyle Forum, pointed out that the luxury brands should view the Indian market from two perspectives.

One, skill transfer from luxury ateliers to Indian craftsmen and developing brand synergies with India, and two, policies conducive to enabling opening of doors to single brand retail and eventually multi-brand retail.

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