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Sree Ramcides Chemicals Pvt Ltd has announced its foray into the FMCG segment with the launch of its detergent powder in the Kerala market. Mr R. Padmanabhan, Chief Executive Officer of Ramcides, said that the extension into the FMCG segment is a natural process our business as we have been established over the last 30 years in the agro products division. After extensive consumer research, Ramcides Consumer Division has decided to launch a cost effective detergent in the market, primarily targeted at the low income group. - Our Bureau

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