The Hindu Business Line : Tuesday, August 05, 2008

MARKETING

PROMOTIONS & OFFERS: AI lures travellers with discounts on domestic night fares
Relaunches offer on domestic leg of international flights. Flying with the state-owned Air India at night could now be a cheaper option for consumers. ...

SECURITY: Malls beef up security in the wake of terror threats
‘Investment in security-related mechanism needs to be enhanced’. New Delhi, Aug. 4 Hanging out at malls may become a trifle more difficult in the light of terror attacks in cities. Taking the security scenario seriously, mall ...

NEW PRODUCTS & SERVICES: New HDFC Standard Life policy

BRANDS: ‘Unbranded/customised software’ marketed by Infosys eligible for ST benefits: HC
Chennai, Aug. 4 The Madras High Court has held that Infosys Technologies Ltd., Chennai, leading developers and marketers of unbranded/customised software for system upgradation, was entitled to benefits of issuing Form ‘C’ ...

ADVERTISING: TV ad volumes grow 26% during January-June
New Delhi, Aug. 4 Television advertising volume or number of seconds of advertising has grown 26 per cent during January-June 2008, compared with the same period in 2007. ...

NEW PRODUCTS & SERVICES: Nokia Navigator launched
Bangalore, Aug. 4 Cell phone maker Nokia said Monday it launched the Nokia 6210 Navigator, a GPS-enabled mobile phone with an integrated in-map compass for pedestrian ...

STRATEGY: Dalmia Continental to launch 3 Grace products
Ahmedabad, Aug. 4 Dalmia Continental Pvt Ltd, known for its Leonardo brand of olive oils, plans to bring three products of the North American food brand Grace Kennedy to India by October. ...

NEW PRODUCTS & SERVICES: Ford launches on-site services in Ahmedabad
Ahmedabad, Aug. 4 Ford India today announced the launch of its Roadside Assistance Service (RSA) in Ahmedabad to provide its customers a hassle-free driving experience in and around the city. ...

STRATEGY: SAIL tests dual pricing system to up realisation
New Delhi, Aug 4 After private sector steel manufacturers increased their contractual prices last month, public sector Steel Authority of India Limited (SAIL) is now adopting a dual pricing policy to enhance its realisation, according to ...

CUSTOMER RELATIONSHIP MANAGEMENT: Meet on customer relationship
Hyderabad, Aug. 4 The Institute of Public Enterprise will conduct a two-day national conference, ‘Customer Relationship Management – A Financial Services Perspective’, on its premise from August 7. ...

MARKETING RESEARCH: Dexterity to focus on market research
Coimbatore, Aug. 4 Dexterity is all set to move beyond knowledge process outsourcing to ‘marketing and customer informatics’, and emerge as a $100-million company in five years. ...

MARKETING RESEARCH: Adlabs to study cinema viewers
Adlabs Cinemas has announced an extensive research through IMRB International to measure Indian cinema audience on parameters such as advertising exposure, cinema habits and exposure to ...