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Mumbai, Aug. 5

Spykar Lifestyles has made a foray into the kids segment under a new brand Oyo. It will invest Rs 40 crore in the new brand, which will have child actor Darsheel Safary as its brand ambassador. At a press conference, Mr Sanjay Vakharia, Director (Marketing), Spykar Lifestyles, said: “We expect the Oyo brand to contribute 35 per cent of the company’s total turnover in the next two years.”

— Our Bureau

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