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Our Bureau

Hyderabad, Aug. 5 Customers of LG branded products can look forward to better service from the electronic giant in the near future.

LG India has decided to put in operation at least 24 company-owned Direct Service Centres (DSCs) across the country in the next one year.

The company, which reported a turnover of Rs 9,250 crore last year, has established two DSCs in Gurgaon and Bangalore. More centres will come up in Hyderabad and other major cities soon, said Dr Yasho V. Verma, Director (HR & MS).

LG India recently launched the 2-1-1 customer service concept. The idea is to provide fast and reliable service to the customer, said Mr Prashant K. Das, Regional Manager South (AP & Karnataka) operations.

For the customer it means an engineer will call a customer within two hours of a complaint registered at the call centre. He will give a specific time to attend within one hour and once the complaint is understood, the service or rectification would be completed in one day, Mr Das explained.

The novel customer service is now available in select centres in the country where LG has a strong presence, including in Hyderabad. It would be expanded soon, he said.Another effort launched by the company to bolster customer care is tie-ups with ITIs (Industrial Training Institutes) to train technicians. With an agreement from 22 ITIs (including 3 in Andhra Pradesh), about 2,000 such professionals are being hired by LG, Dr Verma said.

The company is also training the faculty in these institutes so that the training process is expedited. This exercise would be continued and extended in the near future.

More Stories on : Customer Relationship Management | Consumer Electronics

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