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Chennai, Aug. 6

Madison Media has acquired a sizeable amount of business over the last few months. The new businesses include Indian Oil, Max New York Life, Spice Jet, Bharti AXA Mutual Fund, Bharti AXA General Insurance, Bharti Retail and Bharti DTH, according to a press release. These gains come on the back of earlier wins of BBC World Services Trust, Bacardi, Axis Bank, AOL and Lodha group. Madison Media handles media planning and buying for blue chip clients such as Airtel, Coca-Cola, Godrej, Cadbury, General Motors, Marico and TVS, among others. It is a part of Madison World which also has specialist units in advertising, outdoor, PR, rural, retail, entertainment, below-the-line, mobile, sports and events.

— Our Bureau

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