The Hindu Business Line : Cadila ropes in Bipasha

Cadila Healthcare Ltd has roped in actor Bipasha Basu as brand ambassador for its brand — Sugar Free Gold. Under the agreement, Bipasha Basu will feature across all Sugar Free Gold communications, including advertisement on TV, outdoor, print, radio and other media. Mr Anand Deo, Senior Vice President – Consumer Division, Cadila Healthcare Ltd, said: “To enhance growth in the category and given the health and fitness consciousness wave amongst consumers, we wanted to associate with someone who is a fitness icon in our target segment”.

— Our Bureau

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