The Hindu Business Line : Visual IQ's new software platform

Visual IQ, provider of marketing business intelligence, has released its new software platform - IQ 2.0. The new software platform provides actionable insights to the advertisers and agencies to achieve the highest return on their advertising spend (ROAS). The software has a full set of dash boarding and reporting capabilities that enable accurate and efficient reporting. The solution generates actionable insights by integrating and analysing three major data sets. This includes advertisement performance data from different media channels including online search, online display, mobile marketing, TV, print, radio out of home and events. Mr Anto Chittilappilly, President and CTO of Visual IQ, said that by connecting all the three data sets, the IQ 2.0 platform predicts which advertising channel can produce customers with the highest life time value. Mr Vincent Chittilappilly , Vice-President of Technical Operations, said that the key differentiators of Visual IQ are the accuracy and timeliness of information that it generates.- Our Bureau

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