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Our Bureau

Ahmedabad, Aug. 11

Ahmedabad-based Gujarat Tea Processors and Packers Ltd, which markets tea under the Wagh Bakri brand, has entered the retail franchise format with the unveiling of ‘Wagh Bakri Tea Lounge’ in Mumbai. Gujarat Tea Processors is the third largest tea packaging company in the domestic market with annual distribution of 23 million kg of tea.

The group’s first tea lounge was inaugurated on Sunday at Vile Parle (East) in Mumbai by the former Lok Sabha Speaker, Mr Manohar Joshi, in the presence of Mr Piyush Desai, Chairman, Wagh Bakri Group, marking a milestone in its 100-year-old legacy, the company said here on Monday. The company also plans to roll out a chain of tea parlours in the next one year.

The lounge would offer its consumers tea as per their choice and with snacks. Tea enthusiasts can experiment with a variety of tea that will allow them to mix-and-match their choice of blend from amongst the strong Assam tea, organic tea, green tea, Darjeeling tea, the South Indian tea and flavoured tea.

Wagh Bakri adds value to the lounge by offering consumers a chance to taste their tea before purchase.

Mr Desai said that Wagh Bakri also intends to bring tea flavours from other countries such as China, Kenya and Sri Lanka. The company has partnered with Radha Krishna Hospitality Services Pvt Ltd to manage the operations of the parlour.

More Stories on : Channels and Franchises | Brands | Tea | Gujarat

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