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Purvita Chatterjee

Mumbai, Aug. 12

The WPP-promoted agency 141 Sercon is planning to target Indian food retailers with its newly launched ROI measurement tools — Market Pulse and Shopper’s Pulse.

“We have tested the product with retailers across retail formats and have approached some of the Indian retailers such as the Future group,” said Mr Vijay Singh, Managing Director, 141 Sercon. The company has won its its first retail client in Singapore recently. Added Mr Singh, “We have approached some food-based retailers as these products are more likely to work in the case of retailers catering to the daily needs of consumers such as Reliance Fresh and Subhiksha .”

Its first new tool — Market Pulse leverages technology and advanced research methodology to report “last mile” insights via easy to understand dashboards. It acts as a door opener helping marketers deliver better value to clients and enables them to receive, select and evaluate market-measurement information, integrate it and apply it to specific business issues and situations.

While its second tool — Shoppers’ Pulse measures the impact of point of sale presence of a brand on the conversions of prospect to a customer. The tool also helps in generating last mile insights which allow the brand to focus its marketing budgets where they would get the best results.

141 Sercon is affiliated to Bates 141 as its below-the-line agency servicing clients such as HUL, Whirlpool, Henkel among others.

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