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New Delhi, Aug. 13

Domino’s Pizza India Ltd has introduced a pizza range called Pizza Mania priced at Rs 35 per pizza. Mr Ajay Kaul, CEO-Indian Subcontinent, Domino’s Pizza India, said, “Domino’s Pizza Mania is the result of our consistent efforts to launch products which our customers can access easily. After successfully launching Funmeal for 4, both the marketing and new product teams took to do groundbreaking work to bring out an affordable product and take our br and experience to masses.” He further added, “Our growth in this financial year is around 50 per cent and we believe, the addition of Pizza Mania to our product range will help us move from becoming leaders in the pizza market to leadership in the entire food services retail market.”

— Our Bureau

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