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Our Bureau

Kochi, Aug 14 Sony India, for the first time in India, has introduced its new Bravia series of LCD TVs in Kochi on Thursday to coincide with the Onam festival season.

Mr Masaru Tamagawa, Managing Director, Sony India, said at a press conference that the company originally planned to launch the new model during the Diwali season. However, this has been advanced and we are testing the market by launching during Onam. Moreover, Kerala is a good market for Sony with a 52 per cent growth, he said.

Unveiled for the first time in the world, Mr Tamagawa said that the Bravia series provides a combination of high quality images with powerful side speakers for a complete entertainment experience. The product is available in three models of 19 and 26 inches. Moreover, the product has a built in FM radio as well as highly customable 5-Band Graphic Equaliser, he said.

He pointed out that the LCD TV market in India is growing fast and half of the market is occupied by 26 and 19 inches TVs. However, the share of Sony in these segments is quite weak even though the company holds a dominant position in 32 and 40 inches category. The company is targeting 2 million units in the next two years. Sony, with a market share of 25 per cent last year, is aiming to achieve 30 per cent thereby becoming No 1 player in all the segments.

The new series will also contribute substantially to achieve a business turnover of Rs 4,000 crore in this fiscal as against Rs 3,000 crore achieved in the previous fiscal, he said. Regarding the Onam sales plan in Kerala, the Managing Director said that the company is targeting 10,000 units during the festival season with a sales turnover of Rs 75 crore as against Rs 50 crore achieved last year.

More Stories on : Promotions & Offers | New Products & Services | Radio/TV | Kerala

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