Business Daily from THE HINDU group of publications Tuesday, Aug 19, 2008 ePaper | Mobile/PDA Version | Audio |
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Supply Chain Management Web Extras - Branding TNT re-brands domestic arm Our Bureau Bangalore, Aug. 18 TNT, one of the world’s largest express services companies, is re-branding its India-based domestic road express arm from Speedage to TNT. Speedage was acquired by TNT in 2006 and was merged into the global express network. Operating under a single brand will support TNT’s strategy to become the market leader in the Indian market for domestic and international express services, using an integrated air and road network.
Mr Abhik Mitra, Managing Director, TNT India, said the re-branding will be accompanied by the setting up of three customer contact centres with a single number. A single brand gives more visibility to the company, its products and services. TNT India has 3,500 employees, 614 depots, 29 hubs and 1,546 road line-haul vehicles all over India. More Stories on : Supply Chain Management | Branding
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