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L.N. Revathy

Coimbatore, Aug. 18 While adoption of IT by the small and medium enterprises has by and large been good, they need to have a comprehensive IT policy, Mr Ravichandran, Director (Sales), Intel – South Asia, said.

Speaking on the sidelines of the ‘SME – Scalability, Mobility, Efficiency’ forum organised jointly by CNBC TV 18 and Intel, with Dell as associate partner and Business Line as media partner, Mr Ravichandran shared insights in how SMEs could invest in IT at a minimal level and be able to upgrade in a phased manner to manage their operations and strategies better.

The SMEs, besides recognising IT as a key ingredient for business growth, should look for three pillars such as growth, cost effectiveness and risk mitigation. “While propriety solutions are good, units tend to get stuck after a certain level,” he added.

This sector’s investment in IT is expected to touch $10-12 billion by 2010, he said, citing an AMI report. “We are aiming to grow the market, to educate the different sectors about how IT could be used to their strategic advantage,” Mr Ravichandran said.

To achieve its objective, Intel has launched a new processor – ‘Atom’, two months ago, he said, adding, “the first set of devices with Atom processor is just about hitting the market. The idea is to create a device for the common man.”

He said that about 50 million people had access to the Net, but only about 4 million users obtained broadband connection.

To accelerate PC penetration, Intel has started to work with the Government and industry. The company has launched the ‘India – 511 Plan’. Through this, it intends to strengthen the Net penetration level 10 times to 500 million and strive to reach 100 million broadband connections by 2012.

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