Business Daily from THE HINDU group of publications
Wednesday, Aug 20, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Wednesday, Aug 20, 2008 ePaper | Mobile/PDA Version | Audio |
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Corporate
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Outlook Marketing - Strategy Lupin to promote Forest products in US Our Bureau Mumbai, Aug. 19 Lupin Ltd has entered into a multi-year marketing agreement for the AeroChamber Plus line of products with Forest Laboratories Inc. AeroChamber Plus is a valved holding-chamber device, used with metered dose inhalers to improve the delivery of medication to the lungs in the treatment of asthma and Chronic obstructive pulmonary disease. The 50-person strong sales team belonging to Lupin’s US subsidiary will now promote this product to pediatricians. Approximately two-thirds of AeroChamber Plus prescriptions are written by pediatricians, a Lupin note said. The agreement with Forest is in line with Lupin’s stated intention to pursue licensing opportunities and add to the basket of products targeting paediatricians. Lupin shares were marginally down, at Rs 735.40 on the Bombay Stock Exchange. More Stories on : Outlook | Strategy | Medical & Surgical Equipments | Pharmaceuticals
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