Business Daily from THE HINDU group of publications
Saturday, Aug 23, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Saturday, Aug 23, 2008 ePaper | Mobile/PDA Version | Audio |
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Marketing
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Retailing States - Andhra Pradesh Cherma’s to add three stores in AP every year Our Bureau Visakhapatnam, Aug. 22 Cherma’s, the Hyderabad-based retail chain of readymade garments, is planning to add three stores — one in Hyderabad and the rest in other parts of the State — every year from now on, according to Capt. K.F. Pestonji, the Chairman of the group. He told reporters here on Friday that Cherma’s, established in 1980, currently has seven showrooms — five in Hyderabad and one in Vijayawada and Vizag each. He said Cherma’s had also set up manufacturing facilities — first in the Apparel Export Park, Hyderabad, for export purposes with a capacity of 3 million garments an annum and subsequently in 2003, another unit with a capacity of 1.5 million units an annum. He said the group was providing employment to 5,000 people directly or indirectly. Capt. Pestonji said that Cherma’s had always focused on providing fashion and quality to the customer at an affordable price. “For a long time, ours was the cheapest readymade chain in the State. Now customers are more appreciative of Cherma’s more, as both on quality and price, our garments stand out,” he claimed. The group had no plans to set up any more manufacturing units. “We are also exporting on a small scale but our aim is to target the domestic market, especially in AP, and then only we will think of other States,” he said. He said the group’s retail turnover is Rs 135 crore and export turnover Rs 40 crore. More Stories on : Retailing | Andhra Pradesh | Readymade Garments
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