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Our Bureau

Bangalore, Aug. 22 Devotional songs, unlike the popular ‘filmi’ numbers, seldom find strong marketing support and keep reverberating only within the precincts of temples or shrines.

Now, a Bangalore-based company, aiming to spread Indian folklore and culture to a global audience, has tapped a novel marketing strategy through chat mode between the artistes singing the songs and their fans to market their first product – Manikantan-Ayyappa.

India Tales Media Pvt Ltd launched its marketing campaign for its target audience of resident and non-resident Indians though its Web-based medium to reach out to fan clubs of the artistes. It will also tap social platforms like Facebook and Yahoo as well as Ayyappa devotees to create a niche audience-based marketing perspective, said Mr Allan J. Kogllmeier, one of the founders of India Tales Media Pvt Ltd.

He said renowned artiste Ilayaraja has composed and sung the numbers in Tamil for the album. Top singers like S.P. Balasubhramanyam, Vijay Jesudas, and Sankaran Namboodiri will render the songs in their voices in other languages like Kannada, Telugu and Malayalam.

India Tales Medium would also be launching an animation film later this year on Lord Ayyappa, with prominent actors like Mohan Lal and Sukumari lending their voice for the Malayalam version.

The film will also be dubbed in Hindi and other south Indian languages with prominent actors from the respective industries giving the voice-over.

More Stories on : Strategy | Music & Dance | Karnataka

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