Business Daily from THE HINDU group of publications
Monday, August 25, 2008
ePaper | Mobile/PDA Version | Audio
Business Daily from THE HINDU group of publications Monday, August 25, 2008 ePaper | Mobile/PDA Version | Audio |
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MARKETING NEW PRODUCTS & SERVICES: Toto showroom opened in Chennai Chennai, Aug. 24 The Chennai-based TVH Consumer Products Private Ltd (TCPPL) launched its dedicated showroom ‘Personal Space’ to sell Japanese sanitary products, Toto. ... STRATEGY: Titan plans more Eye Plus showrooms Visakhapatnam, Aug. 24 Titan Industries Ltd, which has forayed into eyewear business, is planning to open at least 80 Titan Eye Plus showrooms in the country by the end of the financial year, according to Mr. Yashwanth Kumar, the Head ... NEW PRODUCTS & SERVICES: Xpress Deliveries launches retail couriers Chennai, Aug. 24 Chennai-based corporate courier company Xpress Deliveries launched its retail courier business unit, Speedmail Deliveries, recently. ...
ADVERTISING: Dealing with the slowdown Marketers may get around inflation by shifting to digital and below-the-line advertising.. It’s a bit of a chicken-and-egg situation,” says Charles Carneiro, Head (Marketing and Corporate Communications) of the Bird Group (India), ... BRANDS: Bringing in the creamy layer General Mills is entering the super-premium foods category with its most profitable brand, Haagen-Dazs.. Taking a big leap forward into the super-premium segment, General Mills has decided to bring in its most profitable ice-cream brand, ... ADVERTISING: Main aur meri director, kya team hai! Creating an effective advertisement cannot be an isolated effort.. Great bowlers, they say, hunt in pairs. Lillee and Thomson, Trueman and Statham, Bedi and Prasanna, McGrath and Warne have swept all before them and won matches and series, ... BRANDING: On the Jatra trail Slowly but steadily, companies are tying up with mobile theatre groups in the media-dark areas of the North-East to build their brands.. It’s a difficult terrain to negotiate, not just physically but even figuratively – for ... BRANDS: Sale: A four-letter word? Sales get moving money and stocks that are stuck, but can hurt brands.. The four -letter word SALE is suddenly all over in the market. Why? What is the rationale behind the sale and what does it do to ... ADVERTISING: IAA bats with TERI The India Chapter of the International Advertising Association (IAA) has suddenly woken up and burst upon the advertising scene with a cracker of an idea. They are partnering TERI (The Energy and Resources Institute, run by Dr R. K. Pachauri, ... BOOKS: Feel comfortable with discomfort You don’t get an idea, an idea gets you, distinguishes Mitchell Lewis Ditkoff in Awake at the Wheel ( www.morganjamespublishing.com). “Get out of the way. Be ... NEW PRODUCTS & SERVICES: Light glitter Tanishq has unveiled its Light-Weight Fashion Collection. It reportedly draws inspiration from the casual elegance and confidence of the modern- day woman. Crafted using a special process called electro-forming, this intricate diamond ...
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